What is it?
Target your audience based on current weather.
Ads are displayed when weather conditions
resonate with your product or service, and campaign
activity decreases when the weather is not.
What are the benefits?
- It allows you to be more cost-effective with your advertising dollars.
- It reaches people at just the right time.
- Increases Click Through Rate, and lowers your cost per click
- Weather Targeting improves your quality score and Ad Rank
When it comes to options with Weather Targeting…
The Sky is the Limit!