Anyone running a TV  or Radio campaign, particularly a direct-response campaign, should always optimize their pay-per-click campaign (PPC) for the drive to web that ads provide. Very large spikes in web traffic can occur during and after a spot, and a consumer who has seen or heard the spot and then searches for the product or service, is generally further along in the buying cycle and a much more qualified lead.

Now we can sync up a TV or Radio buy with our Smart 1 Labs technology to increase bids during a flight schedule to maximize our return.  We can even break it down to specific geo’s and audiences.